Overview

This guide explains why managing multiple locations under a single GROW subaccount can create challenges with lead tracking, personalisation, automation, and reporting. It’s designed to help understand the operational limitations and make informed decisions about scaling with GROW.

Key Limitations

1. Leads don’t have a listed “Home Location” unless they’ve purchased

When a new lead creates an account but hasn’t yet bought an intro offer or package, their Home Location isn’t passed from CORE to GROW. This causes:

• No way to know which studio the lead is interested in
• Automated messages like “Thanks for visiting {location}" can be inaccurate
• Risk of sending the information, team name, or contact details

2. All leads feed into one big pipeline

With a single GROW subaccount, all activity from every location goes into one pipeline. That means:

• You can’t visually separate leads by studio
• You’d have to build extra custom workflows to tag or segment based on location
• It only works if your forms ask the lead to choose a preferred location — and they fill it in correctly

Even if you create segmented pipelines using tags or forms, things get messy if a lead signs up through one location and buys at another. The original lead source stays tied to the first location, which skews attribution and can trigger incorrect automations.

3. You lose access to detailed location-level fields

GROW only shows corporate-level fields with a HQ sync, rather than location specific fields. This means: 

• You cannot see if someone has visited a specific location before
• Use location-specific attendance data
• Automate based on a client’s activity at a particular studio

You’re limited to using fields like Corporate Attendance or Corporate Status, which don’t help if your locations run independently.

4. You’ll need to duplicate custom values per location

Want to personalise emails or SMS with studio-specific info (like address, first visit information or team contacts)?

You’ll need to:

• Create a custom value for each location
• Add conditions in every email workflow based on custom fields like "Location"
• Make sure those custom fields are consistently filled, which, again, depends on the lead purchasing first

Without Home Location, you can’t pull the right custom value automatically.

5. Only one Meta and one Google account can connect

Each GROW subaccount can connect:

• One Google My Business account
• One Meta (Facebook/Instagram) ad account

So if each location has its own business listing or ad account you’ll lose the ability to manage reviews and ads independently. Therefore, you would need to consolidate all marketing into one corporate brand

6. One phone number and email domain associated with all automations. 

Only one phone number and email domain can be associated to all SMS/Emails/Calls trigger within automations 

That means:

• All locations will appear to communicate from the same sender
• If you choose to have multiple phone numbers you’d need to manually switch the phone number for outbound calls
• You can’t have location-based reply paths without extra manual work

This can cause confusion if a lead gets a follow-up call from a number unrelated to the location they visited.

Summary

Managing multiple locations under a single GROW account can create more complexity than convenience. From inaccurate lead attribution and pipeline confusion to restricted field access and communication limitations, the setup often demands workarounds that reduce clarity and increase manual effort. For businesses aiming to scale with confidence, it’s important to weigh these trade-offs carefully, especially when personalised, location-specific experiences are a core part of your brand.