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Subscription Charges
Current monthly pricing for WhatsApp is charged at 80.00 USD a month and is billed directly via GROW when you activate the service. Please note this is the subscription cost for WhatsApp and additional usage charges apply. See below.
Conversation Based Pricing
We charge per conversation, not per individual message.
Conversations are 24-hour message threads between you and your customers. They are opened and charged when messages you send to customers are delivered. The criteria that determine when a conversation is opened and how it is categorized are explained below.
WhatsApp Conversations
Unless a customer sends you a message, you must utilize a Template to send a new message to a customer. In general, there are two ways to open a WhatsApp conversation (1) when a customer messages you or (2) when you message a template to a customer.
Types of WhatsApp Conversations
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Business-Initiated: Messages sent by businesses to customers using a template. There are four categories of templates and the templates are created and reviewed by Facebook Meta before they can be used. You can only send templates to customers until they respond, if they do not respond, you can only send templates.
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Customer-Initiated: Messages initiated by the customers sending a message to the business. When a customer messages you, it opens up a 24-hour window where you can send any template or free-form message to them.
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Free Entry Conversations: Initiated when customers interact with a WhatsApp Ad or a Facebook Business Page WhatsApp Action Button, allowing for a 72-hour window for businesses to respond. The business must respond within 24 hours of customer free point entry, after the business responds, the 72-hour timer begins.
Conversation Categories
Conversations are categorized into one of the following categories:
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Marketing — Enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include service announcements and targeted promotions/offers
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Utility — Enables you to follow-up on user actions or requests. Examples include opt-in confirmation or feedback surveys.
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Service - Enables you to resolve customer inquiries
Marketing and utility conversations can only be opened with template messages. Service conversations can only be opened with free-form messages. See Opening Conversations below.
Opening Conversations
Conversations are opened when you send a template message or free-form message under the following conditions.
Marketing and Utility Conversations
Marketing and utility conversations are opened when you send an approved marketing, or utility template message to a customer and no open conversation with that category exists between you and that customer.
For example, if an open marketing conversation exists between you and a customer and you send them another marketing template message within 24 hours, a new conversation is not opened. If you send them a utility message, however, a new utility conversation is opened, resulting in two open conversations.
Service Conversations
Service conversations are opened when you are within a customer service window, you send a free-form message to a customer, and no open conversation of any category exists between you and the customer.
For example, if an open conversation of any category exists between you and a customer and you send them a free-form message within 24 hours, no new conversation is opened. However, if no open conversation exists and the customer messages you (which starts a customer service window) and you reply within 24 hours with a free-form message, a new service conversation is opened.
Customer Service Windows
When a customer messages you, a 24 hour timer called a customer service window starts. If you are within the window, you can send free-form messages or template messages. If you are outside the window, you can only send template messages.
Conversation Duration
Marketing, utility, authentication, and service conversations last 24 hours unless closed by a newly opened free-entry point conversation.
Free-entry point conversations last 72 hours.
Free Entry Point Conversations
A free entry point conversation is opened if (1) a customer using a device running Android or iOS messages you via a Click to WhatsApp Ad or Facebook Page Call-to-Action button and (2) you respond within 24 hours. If you do not respond within 24 hours, a free entry point conversation is not opened and you must use a template to message the customer, which opens a marketing, utility, or authentication conversation, per the category of the template.
The free entry point conversation is opened as soon as your message is delivered and lasts 72 hours. When a free entry point conversation is opened, it automatically closes all other open conversations between you and the customer, and no new conversations will be opened until the free entry point conversation expires.
Once the free entry point conversation is opened, you can send any type of message to the customer without incurring additional charges. However, you can only send free-form messages if there is an open customer service window between you and the customer.
For example, if the customer messages you via a Click to WhatsApp Ad at 10 am and you respond via a template message at 10 pm the same day:
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The free-entry point conversation starts at 10 pm and lasts 72 hours.
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You can send template messages at no charge in those 72 hours.
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You can send free-form messages until 10 am the next day, at which point the customer service window closes, as it is independent of the free entry point conversation (if the customer messages you again, however, it opens another 24-hour customer service window in which you can send free form messages).
Rates
Rates vary based on conversation category and country/region rate. See rates below.
These rates apply for any conversation opened on or after June 1, 2023 at 12:00 AM, based on WhatsApp Business Account time zone.
Current Rates
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All rates are charged in USD ($)
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Any accrued charge beyond the $40.00 / month credit will be charged at the close of each month (similar to SMS billing)
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Pricing is subject to change should Meta increase any charges in any of the listed categories.
|
Market |
Monthly Subscription |
Monthly Included Credit |
Marketing |
Utility |
Service |
|
India |
$80.00 |
$40.00 |
$0.02 |
$0.01 |
$0.01 |
|
Indonesia |
$80.00 |
$40.00 |
$0.06 |
$0.03 |
$0.03 |
|
Malaysia |
$80.00 |
$40.00 |
$0.11 |
$0.03 |
$0.03 |
|
Mexico |
$80.00 |
$40.00 |
$0.06 |
$0.04 |
$0.02 |
|
Netherlands |
$80.00 |
$40.00 |
$0.21 |
$0.11 |
$0.12 |
|
Saudi Arabia |
$80.00 |
$40.00 |
$0.06 |
$0.04 |
$0.03 |
|
South Africa |
$80.00 |
$40.00 |
$0.05 |
$0.03 |
$0.03 |
|
Spain |
$80.00 |
$40.00 |
$0.08 |
$0.05 |
$0.05 |
|
United Arab Emirates |
$80.00 |
$40.00 |
$0.05 |
$0.03 |
$0.03 |
|
United Kingdom |
$80.00 |
$40.00 |
$0.09 |
$0.06 |
$0.05 |
|
North America |
$80.00 |
$40.00 |
$0.04 |
$0.02 |
$0.02 |
|
Rest of Africa |
$80.00 |
$40.00 |
$0.03 |
$0.03 |
$0.05 |
|
Rest of Asia Pacific |
$80.00 |
$40.00 |
$0.10 |
$0.06 |
$0.03 |
|
Rest of Central & Eastern Europe |
$80.00 |
$40.00 |
$0.11 |
$0.08 |
$0.04 |
|
Rest of Latin America |
$80.00 |
$40.00 |
$0.10 |
$0.07 |
$0.06 |
|
Rest of Middle East |
$80.00 |
$40.00 |
$0.05 |
$0.03 |
$0.03 |
|
Rest of Western Europe |
$80.00 |
$40.00 |
$0.08 |
$0.06 |
$0.06 |
|
Other |
$80.00 |
$40.00 |
$0.08 |
$0.05 |
$0.02 |
Setting up Whatsapp in your GROW account
When setting up WhatsApp within your GROW account you'll need a Facebook Meta business account and a WhatsApp Business profile. If you do not have a Whatsapp Business Account and Profile, the process below will create one for you.
WhatsApp Sending Limits
Keep in mind the sending limit of 250 business-initiated conversations per rolling 24 hours until Facebook Meta verification is complete. After verification, the sending limit increases to 1,000. From here, your limit will increase or decrease depending on your rating and sending habits as determined by Facebook Meta's policy and rating practices.
For more information on messaging limits, follow this link.
Setting Up a WhatsApp Template
Step 1 : Go to Sub-Account -> Settings -> WhatsApp -> Template tab -> Click on Create Template
Step 2 : A new section will open where you will need to fill in the Template Name, Category, Language and Header the information
Details around the fields available
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Template Name - The name of the template should be set using lowercase characters.
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Category - Select between the Marketing and Utility Category.
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Language - Select from the list of all the languages available.
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Header (Optional) - You can add a static or a variable header. Only 1 custom variable is allowed in the header.
Step 3 : Fill in additional details Body and Footer
Details around the fields available
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Body - The message that would be sent to the customer. You can add multiple custom variables while creating the template by clicking on Add Variable.
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Footer (Optional) - You can add a static footer.
NOTE: Please fill sample value for all the custom variables added as Meta need examples to be sent while submitting the Template.
Step 4 : Verify the template message and hit on Create
Step 5 : Now we will send this template to Meta for approval and you can track the status in the Template Tab
Statuses for Templates
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Pending - Template successfully submitted and sent to Meta for approval.
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Approved - Template is successfully verified and can be used for seeing messages to the customers.
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Rejected - The template was rejected by Meta and needs to be resubmitted. Read FAQ for re submission.
Frequently Asked Questions
1. How do we add custom variables in Header and Body of a Template?
Step 1 - Click on add variable available under Header or Body.
Step 2 - Click on the tag icon and select the desired custom value (in this case it is contact full name) and input your desired value (in this case it is Shubham Gupta).
2. How do you submit a rejected template or edit a previously approved template?
Step 1 - Click on the three dots and hit Edit template
Step 2 - Fill in all the information again and hit Create.
